Like a giant squid, Amazon’s tentacles are squeezing industry after industry and, in the process, upsetting the state of technology, the economy, job creation and society at large. Jeff Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history. Throughout, the authors asked: ‘What makes the truly exceptional companies different from other companies?’įilled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.Īmazon is the business story of the decade. They examined the companies from their very beginnings to the present day – as start-ups, as midsize companies and as large corporations. This is a book about visionary companies.’ĭrawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. This is a book about something far more important, enduring, and substantial. Nor is it about just having a corporate vision. It is not about visionary product concepts or visionary products or visionary market insights. This is not a book about charismatic visionary leaders.
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